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Art Design and Finding the Right Illustrator

Mystical Assembly members from the game GNOCK.
Illustrated by Lavinia Westfall

When it comes to card games, it’s easy to get lost in the thrill of competition and strategy. But there’s one element that often goes overlooked yet is essential to the overall experience: art design. The visual aspect of a card game is not just for aesthetics; it plays a critical role in enhancing gameplay, creating immersion, and leaving a lasting impression on players. In this blog, we’ll explore the significance of art design and finding the right illustrator for card games and why it should never be underestimated.

  1. Setting the Mood: The art design in a card game sets the tone and mood for the entire experience. Whether you’re entering a whimsical fantasy world or a dystopian future, the art on the cards should immediately convey the atmosphere. This mood-setting function of art design can greatly impact a player’s engagement with the game. A well-designed card can transport players to another realm, making the gameplay experience more immersive and captivating.
  2. Facilitating Learning: Card games can be complex, with intricate rules and strategies. Art design can act as a visual aid, making it easier for players to understand the game. Color coding, symbols, and illustrations can represent different card attributes, helping players quickly grasp their functions and interactions. This visual guidance enhances the learning curve for new players and keeps the game accessible to a broader audience.
  3. Enhancing Strategy: Art design goes beyond aesthetics; it can also influence gameplay strategy. The visual cues on cards, such as a menacing dragon or a cunning wizard, can give hints about a card’s strength or abilities. Savvy players may use these hints to their advantage, anticipating their opponents’ moves or planning their own strategies accordingly. Art can turn a card game into a visual chess match, where every image and design choice matters.
  4. Emotional Engagement: Card games are not just about strategy; they also involve emotional engagement. The joy of a well-timed victory or the frustration of a near-miss can be heightened by the art design. Beautifully crafted cards can elicit feelings of awe and admiration, while a well-placed piece of artwork can cause players to empathize with the characters and their stories. This emotional connection can make the gameplay experience much richer and memorable.
  5. Collectability and Aesthetics: Many card games have a collectible aspect, and the art design plays a crucial role in this aspect. Unique and visually appealing card art can be a driving force behind players’ desire to collect more cards. The feeling of owning a rare or beautifully designed card can be a source of pride and motivation for players. It transforms card collecting from a mere hobby into a passion.
  6. Brand Identity: Art design can also help establish and strengthen a card game’s brand identity. Think of iconic card games like Magic: The Gathering or Pokémon. The art on their cards is instantly recognizable and has become a significant part of their brand. It not only attracts players but also retains their loyalty over time.
  7. Marketing and Promotion: A well-designed card game with captivating art has a significant advantage when it comes to marketing and promotion. Eye-catching visuals make it easier to generate interest, whether through social media teasers, advertisements, or merchandise. Great card art can draw potential players into the game’s world and encourage them to give it a try.

Art design is not just an afterthought in card games; it’s a critical component that can make or break the entire experience. It sets the mood, aids learning, enhances strategy, engages emotions, drives collectability, and builds brand identity. The art on card games is not merely decoration; it’s an integral part of the gameplay that should be appreciated and celebrated. This makes finding the right Art Designer for the game so important. Gnaughty Gnomes Games lucked out on finding a young voice in art design and illustration who was able to take our initial concepts and create a perfect gnomish world for Gnock. Lavinia Westfall worked some magic within her illustrations. We are extremely lucky to have such iconic artwork on Gnock and can’t wait to share more with you in the future. Definitely check out Lavinia Westfall’s work on her website and give her some love!

The Excitement of a Kickstarter Campaign

The Excitement of Creating a Kickstarter Campaign for a Family-Friendly Card Game

Bringing a family-friendly card game to life through Kickstarter is an exhilarating journey. From brainstorming ideas to watching backers rally around your vision, the experience is filled with moments of creativity, anticipation, and joy. While there are challenges along the way, the thrill of launching your game into the world makes it all worthwhile. Here’s a look at what makes our Kickstarter process for Gnock so exciting.

1. The Joy of Game Design

Designing a card game that appeals to families is an adventure in itself. You get to dream up fun mechanics, test different themes, and create an experience that brings people together. Playtesting is especially rewarding, as you see players—both kids and adults—laughing, strategizing, and fully immersing themselves in your game. Each iteration brings you closer to a polished product, and the excitement builds as you watch your vision take shape. Gnock is a labor of love for Gnaughty Gnome Games. Our families and friends have enjoyed playing this game for many years now and it is certainly exciting to see it almost come to life!

2. Crafting Your Kickstarter Vision

Once our game is playtested and refined, it’s time to share our passion with the world. Building the Kickstarter campaign allows us to showcase the heart of your game. Writing compelling descriptions, creating an engaging video, and designing eye-catching visuals make this stage fun. It’s our chance to tell our story, explain why Gnock is special, and invite backers to be part of something unique. We are in the process of creating an exciting video for the campaign and can’t wait to share it with you!

3. Connecting with a Supportive Community

One of the most exciting aspects of Kickstarter is engaging with a community of board game enthusiasts. From social media interactions to email list sign-ups, we are trying to connect with people who love games as much as we do. Their enthusiasm is contagious, and seeing others believe in our project fuels our motivation. The feedback and encouragement we have received can be incredibly uplifting and validating.

4. The Thrill of Launch Day

There’s nothing quite like the adrenaline rush of launching this campaign. After months of preparation, we are looking forward to hitting that “Go Live” button, and the excitement is electric. Watching the first backers roll in, seeing comments and shares, and tracking our funding progress is an experience we look forward to. Each pledge is a vote of confidence in Gnock, and celebrating milestones along the way makes the journey even more thrilling.

5. Bringing the Game to Life

As this campaign progresses, we are starting to envision what comes next—finalizing Gnock for productions and ultimately into the hands of families around the world. Seeing yoourur prototype turn into a real product is an incredible feeling. Knowing that families will soon gather around the table to enjoy the game we created is the ultimate reward.

Conclusion: The Rewarding Journey

Creating a Kickstarter campaign for a family-friendly card game is an experience filled with creativity, connection, and excitement. While there may be hurdles along the way, the joy of seeing our idea come to life makes it all worthwhile. If you’re passionate about games and ready for an adventure, Kickstarter is an amazing way to share your vision with the world. So take the leap, embrace the journey, and enjoy the thrill of making your dream game a reality!

Idea Generation for Innovative Card Games

Gnaughty Gnome

Card games have been a beloved pastime for generations, captivating players of all ages with their blend of strategy, luck, and social interaction. From classic games like Poker and Rummy to modern sensations like Cards Against Humanity and Exploding Kittens, card games continue to evolve and delight. Behind every successful card game lies a creative and imaginative idea that captures the essence of fun and engagement. In this blog post, we’ll delve into the world of idea generation for card games and explore strategies we used to unleash a creative and captivating card game like Gnock – releasing in early 2024.

Embrace the Theme
The theme of a card game serves as the foundation for its entire experience. Begin your idea generation process by brainstorming a compelling theme that resonates with your target audience. Whether it’s fantasy, science fiction, history, or even a unique mashup of genres, a strong theme can set the stage for exciting game-play and captivating mechanics. For instance, the popular game Gloom incorporates a darkly humorous theme where players aim to inflict misery upon their characters. For us, we are creating a card game for kids and families and have decided to focus on a fantasy theme filled with gnomes from all societies – a mashup of your gnomish character from your favorite books, video games, tabletop games, and movies.

Twist Traditional Mechanics
While card games often have certain staple mechanics, don’t be afraid to add a unique twist that sets your game apart. Take inspiration from existing games, mechanics, or even everyday activities and find ways to weave them into your card game. For example, the game Sushi Go! takes the familiar concept of drafting and combines it with adorable sushi-themed artwork, resulting in a fresh and enjoyable experience. Gnock is taking a basic trick-taking mechanic and adding a twist through instant action cards and family-friendly artwork.

Mechanics Mashup
Sometimes the most innovative ideas come from combining mechanics from different types of games. Experiment with fusing elements from board games, role-playing games, or even digital games into your card game design. This can lead to intriguing gameplay dynamics that challenge players’ strategic thinking and create memorable moments. Smash Up is a great example, blending various factions like pirates and zombies to create a dynamic and customizable card game. Gnock originally started as a true, trick-taking game; however, we started adding mechanics of other popular games that use cards into our game.

Player Interaction
Card games thrive on player interaction, whether it’s through alliances, negotiations, or direct competition. Consider how players will interact with each other and the game itself. Design mechanics that encourage social engagement, collaboration, or friendly rivalry. Uno is a classic example where players interact by strategically using action cards to thwart opponents and achieve victory. Gnock’s player interaction is one that not only creates a friendly rivalry, but with the instant action cards players create more interaction through hilarious actions, rule changes, and the ability to win instantly.

Storytelling Elements
Weaving a narrative into your card game can elevate the experience and draw players into the world you’ve created. Develop characters, backstory, and immersive elements that enhance the game-play and make every card play feel like a step in an epic journey. Gloomhaven: Jaws of the Lion does an excellent job of incorporating storytelling elements into its card-driven game-play. For Gnock, we created a whole fantasy world based around a city of Gnomopolis and the interaction between the various gnomish societies.

Play Testing and Iteration
Once you’ve crafted your initial card game idea, play testing is crucial. Gather a group of friends or game enthusiasts to try out your prototype and provide feedback. Pay attention to their reactions, identify areas that need improvement, and be open to making changes. Iteration is key to refining your game and ensuring it’s both balanced and enjoyable. We spent many, many months play testing with a variety of people and ages. We believe we have created a fun, family game in Gnock that will be enjoyed for years.

Generating innovative ideas for card games is a thrilling endeavor that combines creativity, strategy, and a touch of magic. By embracing unique themes, experimenting with mechanics, and fostering player interaction, you can create captivating card games that resonate with players and stand the test of time. Remember that the journey of idea generation is a dynamic process, filled with experimentation and evolution. So go ahead and let your imagination run wild – the world of card games is waiting for your next brilliant creation.

Embracing the Journey: The Joys of Starting a Board/Card Game Company

sample gnome artwork for Gnock

In a fast-paced digital world, where screens dominate our daily lives, the allure of traditional board and card games is making a remarkable comeback. More than mere entertainment, board and card games foster social interaction, strategic thinking, and unforgettable memories. For enthusiasts with a passion for both games and entrepreneurship, starting a board/card game company presents an exciting opportunity to bring joy to countless families and friends. In this blog, we’ll explore the joys of embarking on the journey of starting a board/card game company like Gnaughty Gnome Games and the remarkable rewards it offers.


Nurturing Creativity
One of the most exhilarating aspects of starting a board/card game company is the boundless creativity it unleashes. Game designers and entrepreneurs can unleash their imaginations to craft unique and engaging game concepts that resonate with players of all ages. Whether it’s a cooperative mystery-solving game, an epic fantasy adventure, or a hilarious party game, the possibilities are limited only by their creativity. The process of ideation, prototyping, and playtesting can be incredibly fulfilling as each idea evolves into a tangible and enjoyable game.


Building a Community
Board and card games have a remarkable ability to bring people together, fostering connections and building strong communities. As a board/card game company founder, one of the greatest joys is witnessing players’ excitement and delight as they gather around a table to share laughter and memorable moments. Beyond the games themselves, the company becomes a hub for like-minded individuals to bond over a shared passion for gaming, attending conventions, and events, and forming lifelong friendships along the way.


Impacting Lives
Board and card games have a unique way of transcending age, gender, and cultural barriers. Starting a board/card game company allows entrepreneurs to create products that enrich lives and leave a positive impact on families and social circles. For parents, watching their children learn valuable life skills like problem-solving, critical thinking, and teamwork through board or card games is incredibly rewarding. Moreover, bringing joy to players of all backgrounds, including seniors who find comfort in the nostalgia of traditional games, is a gratifying experience.


Entrepreneurial Fulfillment
The pursuit of entrepreneurial dreams often provides a deep sense of fulfillment and purpose. Starting a board/card game company is no exception. The challenges that come with establishing a new venture, from refining the business model and sourcing materials to developing marketing strategies, can be both exhilarating and nerve-wracking. Overcoming these hurdles and witnessing the company grow and succeed provides an unparalleled sense of accomplishment that fuels the entrepreneurial spirit.


Collaborative Endeavors
Creating a board or card game involves a multidisciplinary approach, bringing together various talents and skills. From game designers and artists to marketers and manufacturers, the process encourages collaboration among individuals with diverse backgrounds. The camaraderie that forms within the team as they work toward a common vision can be incredibly fulfilling. Each team member contributes their expertise, and the collective effort brings the game to life, exemplifying the beauty of teamwork.


Evolving the Gaming Landscape
The gaming industry has been experiencing a renaissance, with innovative and unconventional games reshaping the gaming landscape. As a board/card game company co-founder, being part of this exciting revolution allows entrepreneurs to contribute to the evolution of the gaming industry. By introducing novel mechanics, unique themes, and engaging narratives, these companies push the boundaries of what a board or card game can be, inspiring others to follow suit.


Starting a board/card game company is a journey filled with joys, challenges, and triumphs. The ability to unleash creativity, build communities, impact lives, and foster a spirit of collaboration makes this endeavor a rewarding and fulfilling one. Through games, we can create timeless experiences that bring families and friends closer together, leaving a lasting legacy in the hearts of players. So, for those with a love for games and a passion for entrepreneurship, the path of starting a gaming company is a wondrous adventure waiting to be embraced.

Starting the Gaming Company

So here we are with the beginning of a company focusing on games. But why this company? What’s in the name? To learn more about the gaming community as a whole, we recommend starting here. But that doesn’t answer the question of “why us?”

Let’s start from the beginning. Jeffrey and Matthew met through our young sons who have become neighborhood friends. While the sons were playing on a little league baseball team in 2022 (and becoming the Township champions for the AA division) the dads started talking about their love of board and card games. Jeffrey’s love has continued throughout his life, while Matthew left this little slice of the world after his schooling… guessing it was time to be an adult. Little did Matthew know being an adult had nothing to do with stopping something that was fun. But now with a young son and a wife willing to participate, Matthew recently found the passion once again. Thanks to Jeffrey for helping Matthew figure this out!

Why Gnaughty Gnome Games?

Well, for a variety of reasons. Jeffrey and Matthew both grew in the 80s and 90s…the time of the great pranking: think Ding and Dash, TP-ing of houses, Saran Wrap Doorways, Whoopee Cushions, Prank Phone Calls, and so many other wonderful ‘naughty deeds’ kids would play on each other. The Gnome comes from a few areas: 1. We both sport glorious, gnomish beards. 2. We are both fans of fantasy/sci-fi novels, tv shows, and movies. 3. We grew up playing Dungeons and Dragons and World of Warcraft where one can become a gnome. So let’s combine the two and create a ‘G’naughty Gnome to guide us through the gaming community.

So what is this all about?

Jeffrey has always been one to create games and wanted to bring these games to the masses. Matthew is one who enjoys the work behind the scenes to make the magic flow creatively while adding little touches to the design. And this is where Gnaughty Gnome Games began. Two family men – each with a glorious beard; a mind to create games for families; a business mentality; and just enough to give this a shot – have created Gnaughty Gnome Games to produce innovative and enjoyable games that captivate players, foster social interaction, and provide a source of entertainment and escapism for people of all ages.

With a commitment to innovation and a touch of craziness, Gnaughty Gnome Games is ready to find their niche in the board and card game community. Stay tuned for more exciting updates on their journey!

Learn more about our upcoming projects in our Games menu.